Scott's Portfolio

State Street suffered from low brand awareness, a poor site design and navigation structure, and lacked internal UX talent to manage their sites. I was brought in to address these issues by establishing a tactical and strategic digital strategy. This led to a redesign of the entire websites with the philosophy of ‘standout, not fit in’. We established this by creating a design system that puts the emphasis on the content instead of imagery and using unique imagery when appropriate. During the redesign I built a 16 person global UX team to build, support, and scale the website. In addition to a talented team, I established research and testing practices to inform the designs.

This is the first successful redesign of a major financial institutions websites that achieves all of their products and services into a single, easy to navigate website.

The client requested we evolve their initial MVP of a private equity waterfall modelling tool. The complexity of the tool combined with an aggressive timeline required a flexible plan that provided frequent opportunities to pivot. We conducted user interviews to establish light personas and user journeys to guide our design efforts. We scheduled bi-weekly design reviews accompanied with working group sessions to ensure the designs captured the complexity of the required features. The client was very happy with all aspects of the project, especially with our research findings and our final design, which provided users with a more intuitive drag and drop interface that overcame the key user pain points of the MVP application. 

Liberty Mutual Home Gallery App

I lead the redesign of the app, which was based on usability test findings and leveraged features from direct and indirect competitor apps. Establishing scope and managing communication was one of the biggest challenges of this project. I established solid lines of communications with the key decision makers and utilized daily huddles to keep the working group informed of the projects progress.

Cloud Services Provisioning Tool

The opportunity was to re-engineer the existing provisioning tool to provide a more user friendly interface for internal customers and ultimately increase utilization. The internal stakeholders were unsure of the direction they wanted the project to proceed which provided additional challenges. I utilized multiple stakeholder meetings with iterations and explorations of concepts to guide the project. The end wireframes enabled the product owner to either rebuild the tool or to guide and customize a third party solution. 

Staples About Us site currently resides on three separate platforms, two of them belong to third parties. The About Us site is content rich, so a series of prioritization exercises were performed with the stakeholders to establish levels of importance and prominence for the content, Through these sessions we were able to reduce the over all content by 20%. A tiled theme was established to demonstrate the many things Staples does and thus support their new brand of Make More Happen. This project set a precedent that all primary navigation should follow the same primary navigation of the e-commerce site, ensuring a consistent navigation experience for users across all of Staples sites. To also support a consistent experience, the header and footer from the e-commerce site were used. An audit was performed to ensure only navigation items that were deemed appropriate remained in the header and the footer. Finally, the header, footer and primary navigation were developed for all three platforms, so that navigating between the three platforms was seamless to users.

This project involved an overhaul of the Copy & Print landing page and navigation. One objective was to bring the navigation into alignment with the main e-commerce site, the other objective was to provide a more meaningful taxonomy for the navigation. This meant reengineering the existing taxonomy. The drop-down and fly-out menus strengthened the context for the category labels we chose. In addition, we implemented an image view for the navigation menu which provided even greater context for the category labels. Tiles were used to promote specific products, promotions and messages. The bottom portion of the page was dedicated to content to support the site's SEO requirements. Like many of my projects at Staples, although this wasn't being developed as a responsive page, the designs are responsive.