The client requested we evolve their initial MVP of a private equity waterfall modelling tool. The complexity of the tool combined with an aggressive timeline required a flexible plan that provided frequent opportunities to pivot. We conducted user interviews to establish light personas and user journeys to guide our design efforts. We scheduled bi-weekly design reviews accompanied with working group sessions to ensure the designs captured the complexity of the required features. The client was very happy with all aspects of the project, especially with our research findings and our final design, which provided users with a more intuitive drag and drop interface that overcame the key user pain points of the MVP application.
